A WIDE-REACHING MARKETING AND PR CAMPAIGN
Benefit from our diverse 360-degree multi-channel marketing strategy from social media
and digital, to print and public relations which is tailored to target relevant audience to
the Expo.
ADVERTISING
Advertisements in local newspapers, weekly and monthly magazines, industry publications
and prominent online industry websites.
PR CAMPAIGN
A strategic and extensive PR campaign implemented to raise awareness about the event,
the sponsors and exhibitors. Press conferences and regular press releases from the start
to the end of the event.
RADIO AND TV MARKETING
Radio and live onsite TV coverage before and during the event.
DIRECT MARKETING
VIP and personal invitations sent to prime visitors and industry professionals, decision
makers and target audience.
MEDIA AND ASSOCIATION PARTNERS
Invitation by Trade Media and Industry Associations to their subscribers and members.
EMAIL / SMS / WHATSAPP
Email broadcast sent to our complete database, informing them about the event. SMS
Campaigns and WhatsApp Marketing to unique users including investors and homebuyers.
TELE-MARKETING
A dedicated team of telemarketers with industry specific knowledge, will personally invite
and remind key invitees to ensure their attendance at the exhibition.
OUTDOOR ADVERTISING
Adverts on billboards and mupies at significant locations.
SOCIAL MEDIA AND DIGITAL CAMPAIGN
Connecting and engaging with our followers, keeping them updated throughout the year via LinkedIn, Twitter, Instagram and Facebook.
Personalized Speaker, Sponsor and Exhibitor Social Media and WhatsApp promotion generating additional network impressions.
Social Media Marketing through digital ad impressions on Google and Social Media networks.
Bloggers and Influencer Campaigns reaching multiple social media users.